Online retail · Outdoor goods
Fieldnote Commerce
Product discovery and checkout journey review
+28%checkout completion (illustrative)
- UX & Conversion
- Analytics
- Performance
Education · Professional courses
Brightpath Learning
Enquiry funnel and accessibility improvements.
- Duration
- 4 weeks
- Headline outcome
- 2.1×
- Note
- Illustrative demo project. The company, findings and figures are fictional.
01Overview
Project overview
A professional education provider wanted more qualified course enquiries and needed confidence that their site met accessibility expectations.
Business context
The enquiry form asked for fourteen fields up front. Custom dropdowns could not be operated by keyboard, and error messages appeared only as red borders.
The challenge
A long enquiry form put off prospective students, and keyboard and screen-reader users could not complete it at all.
02Findings
What the review uncovered.
Too much asked too early
Fourteen required fields before any value was offered, including details only needed after enrolment.
Custom controls blocked keyboard users
Course and start-date selectors could not be reached or operated without a mouse.
Errors relied on colour alone
Invalid fields were shown only with a red border, with no text explanation.
Course pages buried key facts
Duration, cost and entry requirements were spread across tabs and PDFs.
03Recommendations
What we recommended.
A two-step enquiry flow, accessible form patterns with clear errors, and course pages restructured around learner questions.
- Split the enquiry into a short first step and an optional second step
- Replace custom selectors with accessible native controls
- Add text error messages linked to each field
- Add a consistent key-facts panel to every course page
04Sample roadmap
Sequenced by impact and effort.
Phase 01 · Weeks 1–2
Fix blockers
- Accessible selectors
- Error messaging
Phase 02 · Weeks 3–4
Simplify
- Two-step enquiry
- Key-facts panel
Phase 03 · Weeks 5–6
Verify
- Assistive technology testing
- Funnel review
05Illustrative outcomes
What changed.
- completed enquiries
- 2.1×
- required fields in step one
- 14 → 5
- critical keyboard blockers remaining
- 0
Sample figures for demonstration only. Not results from a real engagement.
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Next step
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