Independent web consulting
We review, prioritize and guide the improvements that make your site clearer, faster and easier to buy from—so you invest in what moves the numbers, not in guesswork.
A useful first conversation. No pressure, no sales script.
01Results
Every recommendation is tied to something you can observe: faster pages, fewer drop-offs, better enquiries. The figures below show the kind of change a focused engagement can support.
Illustrative sample figures for demonstration. Replace with verified results before publishing.
02Website review
Tell us about your site and what you want it to do better. We look at five areas and come back with a short list of what is worth fixing first.
Takes about two minutes. All fields are required unless marked optional.
03Outcomes
We organize our work around what changes for your visitors and your team, not around a list of technical tasks. Most engagements touch two or three of these.
01
Messaging · hierarchy · information architecture
Visitors should understand what you offer, who it is for and why it is credible before they scroll. We restructure headlines, page order and navigation around the questions buyers actually ask.
02
UX · forms · navigation · user journeys
We walk every route to an enquiry or purchase and remove the extra fields, dead ends and unclear next steps that quietly lose people.
03
Core Web Vitals · image strategy · technical bottlenecks
Faster pages on the phones and connections your visitors really use, through targeted fixes rather than a rebuild.
04
Technical SEO · metadata · indexing
Make the right pages discoverable and correctly understood, so your content has a fair chance to be found.
05
Analytics · event tracking · measurement plans
Agree what success means and track it properly, so the next website decision is based on data instead of opinion.
06
Accessibility · responsive behavior · maintainability
Keyboard-friendly, readable and consistent at every screen size—and simpler for your team to keep that way.
04Services
Start with a single review or combine services into a roadmap. Every engagement ends with recommendations your team can act on, ranked by impact and effort.
See every service in detailClarify who the site is for, what it must persuade them of, and how each page earns its place in that story.
Most underperforming sites have a messaging problem before they have a design problem.
Walk the journeys that matter—enquiry, signup, checkout—and find where people hesitate, get lost or give up.
We look for friction you stopped noticing because you see the site every day.
Diagnose what makes pages slow on real devices and connections, then prioritize fixes your developers can ship.
Lab scores are a starting point. We care about what real visitors experience.
Make sure search engines can find, understand and correctly index the pages you care about.
Foundations, not tricks. We do not promise rankings—nobody honestly can.
Not sure where to start?
The Clarity Review looks across all eight areas and tells you which two matter most.
Ask about a Clarity ReviewTest the site with keyboards, screen readers and real screen sizes, and map issues against WCAG guidance.
Accessibility work almost always makes the site clearer for everyone.
Decide what success looks like, then set up tracking that tells you whether changes are actually working.
If you cannot measure a change, you cannot learn from it.
Bring order to page templates, components and content models so the site stays consistent as it grows.
A consistent site is cheaper to maintain and easier to trust.
A senior web advisor on call: review designs and builds, help prioritize, and keep measurement honest.
For teams who want a second opinion before decisions get expensive.
05Case studies
These are illustrative demo projects with fictional company names and sample outcomes, written to show how the template presents work.
Online retail · Outdoor goods
Product discovery and checkout journey review
Hospitality · Boutique hotels
Performance and content structure improvement
Education · Professional courses
Enquiry funnel and accessibility improvements
06Our approach
A calm, predictable process. You always know what we are looking at, what we found, and what happens next.
Step 01
Goals, audience, constraints, current performance
A working session to understand what the site must achieve and what has been tried before.
Step 02
Content, journeys, accessibility, SEO, technical health
Hands-on review of the live site, analytics and the journeys that matter most.
Step 03
Separate critical fixes from lower-impact ideas
Every finding is scored for impact and effort, so the important work is not lost in a long list.
Step 04
Roadmap with effort and impact
A sequenced roadmap your team, developer or agency can pick up and deliver.
Step 05
Implementation support and review
We stay close during delivery, reviewing designs and builds before they go live.
Step 06
Measure and refine
Check results against the plan, keep what works and adjust what does not.
07Engagements
Start small and expand only when the evidence says so. Every engagement can be shaped around your team, timeline and existing partners.
One-off
From $750
One-off · about 2 weeks
Best forA clear, independent view of what is holding your site back.
DiscoveryShort intake
Review scopeKey pages
OutputFindings report
SupportWalkthrough call
Most teams start here
From $2,400
One-off · 4–6 weeks
Best forTeams ready to act who need an agreed, sequenced plan.
DiscoveryStakeholder sessions
Review scopeFull journeys
OutputSequenced roadmap
SupportHandover workshop
Ongoing
From $1,500 / month
Ongoing · monthly
Best forIndependent senior guidance alongside your developers or agency.
DiscoveryContinuous
Review scopeWork in progress
OutputReview notes
SupportMonthly sessions
Sample prices shown for illustration. Final pricing depends on scope, site size and timeline, and is confirmed in writing before any work begins.
Client perspective
We expected a long list of problems. What we got was a short list of the right ones, in the order we should tackle them.
“The review gave our developers specifics they could act on the same week, instead of opinions to argue about.”
“Having an independent advisor in design reviews changed how we make decisions. We now ask what evidence we have first.”
Placeholder quotes written for this template. They are not endorsements from real clients.
08Questions
Something not covered here? Ask us directly—we are happy to talk it through before you commit to anything.
Ask a questionWe start with a short conversation about your goals and audience. Then we review the live site across messaging, UX, accessibility, performance and technical SEO, look at your analytics where available, and deliver prioritized findings in a walkthrough session.
Our focus is independent advice: strategy, reviews, roadmaps and implementation oversight. We work alongside whoever builds your site, and can recommend trusted partners if you need a build team.
A focused review usually takes around two weeks. A full roadmap takes four to six weeks. Advisory engagements run monthly for as long as they are useful.
Yes, and we prefer it. Our findings are written so your team can act on them, and we are happy to join their stand-ups or design reviews.
Yes. Many clients have a single marketer or a founder managing the site. We scale the scope to what your team can realistically act on.
Your website address, your main goals, and access to analytics if you have it. Anything else—past research, brand guidelines, known issues—is helpful but optional.
The packages show typical starting points. Final pricing depends on scope, site size and timeline, and we confirm it in writing before any work begins.
Yes. Many review clients continue with implementation support or move to the Fractional Web Advisor engagement for ongoing guidance.
Next step
Tell us what you want your website to achieve. We will help you work out what is getting in the way, and what to do about it first.